Mirvish App

ILLUSTRATION & ANIMATION  |  2022

Mirvish wanted an explainer video to help ease their clientele from printed tickets to an app. The app allows you to buy and store the tickets for easy use on the day of the event without the need of a printer. The client requested to show a group of people—some are friends—some are family using the app together to attend an event. 

We created a new illustration style leveraging the client’s provided inspiration and existing brand guidelines. Wherever possible we featured screens from the actual app to help users feel more familiar and comfortable with the app experience. To complement this, we selected a voice over and music that conveys a sense of calm and ease, keeping the messaging light and easy to follow. As well, we heavily focused on employing more engaging transitions between scenes to keep the viewer dialed in.