NeXT App

ILLUSTRATION & ANIMATION  |  2022

NeXT reached out to our team to design and produce an explainer video for the launch of their sports betting app. Drawing from a client-provided illustration reference, we developed a custom illustration system aligned with NeXT’s brand guidelines, ensuring visual consistency while elevating the overall look and feel.

The video features a cast of characters representing diverse backgrounds, reinforcing inclusivity and broad audience appeal. Working from key product priorities and approved app screens, we translated complex functionality into clear, engaging visual storytelling. Under an accelerated timeline, I partnered closely with a fellow designer, leading a streamlined production workflow by dividing responsibilities across illustration, storyboarding, and animation to deliver the project on schedule.