Softchoice Jabra

ILLUSTRATION & ANIMATION  |  2020

Softchoice partnered with Jabra to produce an explainer video showcasing their latest headphone model. The objective was to clearly articulate the product’s value across both in-office and remote work environments.

In-office features such as the busy light, advanced noise cancellation, and superior audio quality were highlighted to support focused, distraction-free work. For remote use, features like the dedicated Microsoft Teams button, soft memory-foam cushions, and 37-hour battery life emphasized comfort and ease of use.

This video was part of an ongoing series created by Softchoice to promote their technology partners. As a unifying design constraint, Softchoice requested that each video remain monochromatic, drawing from a single colour within the client’s brand guidelines. For the Jabra piece, we leveraged their signature brand yellow to create a cohesive, high-impact visual system that reinforced brand recognition.