Softchoice Samsung

ILLUSTRATION & ANIMATION  |  2020

Softchoice partnered with Samsung to promote the Samsung Business TV—an all-in-one solution that enables businesses to easily manage and display digital menus and promotions through Softchoice’s software platform. They required a concise, engaging explainer video that articulated both the functional benefits and broader business potential of the product. This asset was part of a larger video series, each tailored to a different Softchoice partner.

To create a distinctive visual presence, we leaned into Samsung’s iconic blue, building a fully monochromatic world. Subtle 3D elements were introduced to create spatial dynamism, elevating the visual language.

The narrative focused on both usability and long-term value. We demonstrated the intuitive setup process through the app and its customizable templates. We also highlighted the broader business benefits, including improved operational efficiency and long-term cost savings by eliminating the need for recurring print production.