Rogers Business Internet

ILLUSTRATION & ANIMATION  |  2019

Rogers sought to produce an explainer video highlighting the key benefits of Rogers Business Internet. The video focused on LTE Wireless Backup, a built-in feature that keeps businesses connected during outages at no additional cost.

I led the project end to end, from initial concept development and storyboarding through illustration and final animation. Working within Rogers’ established brand guidelines, including a defined illustration style and colour palette, I strategically used the brand’s signature red to draw attention to key moments and primary messaging within each scene.

The animation style is energetic and fluid, with continuous motion designed to maintain viewer engagement and reinforce the approachability of the product. The final deliverables included a one-minute hero video, along with a 15-second cutdown optimized for social media to support digital engagement and reach.